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Digital Direct Mail Set To Support Digital Marketing Initiatives

Digital Direct Mail Set To Support Digital Marketing Initiatives

Prospects need no longer be statistical anomalies, they can become real people with individual needs and desires and you can communicate to them with every item of relevant mail created through individual text and images.

David Amor
David Amor 24 November 2017
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Why You Still Need to Use Emails in Your Marketing Strategy

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant?

Richard Fallah
Richard Fallah 24 November 2017
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Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your eCommerce engine is firing on all cylinders because there is a lot at stake. 

Yulia  Novozhilova
Yulia Novozhilova 24 November 2017
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Vanity Makes Us Buy; The Dynamic Between Self-Image and Consumer Behaviour

Vanity Makes Us Buy; The Dynamic Between Self-Image and Consumer Behaviour

By associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These suggested qualities of brands hold more power than what they do - customers are drawn to the why, not so much the what of the brands.

Teodora Miscov
Teodora Miscov 23 November 2017
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How to Reduce Returns with the Help of a Digital Advisor

How to Reduce Returns with the Help of a Digital Advisor

Product returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to instill purchase confidence in shoppers and assure them that they are making the right choice.

Adaora Okoli
Adaora Okoli 23 November 2017
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