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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove that it's driving intelligence is as good as, or better than, the average human driver is something that is of magnitudes harder. The advancement of Machine Learning has enabled this market to make that giant leap.

Niharika Singhai
Niharika Singhai 21 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new way of doing things, thereby challenging the status quo and changing the way we interact with brands within our day to day lives.

Will Bridges
Will Bridges 21 July 2017
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

Companies often focus on metrics that only measure final numbers and figures for costs and profits. However, for industries like marketing where the contribution to total outcomes and revenue may not be clear from looking at final numbers and figures only, these are not sufficient measures of performance. The focus is placed on costs instead of outcomes and revenue contribution, which means the impact of revenue on profitability is often lost.

Ray Coppinger
Ray Coppinger 19 July 2017
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What is the Benefit of Modern Data Warehousing?

What is the Benefit of Modern Data Warehousing?

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. 

Ronald van Loon
Ronald van Loon 19 July 2017
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