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The Game Episode 6: Nudge Thyself

The Game Episode 6: Nudge Thyself

Lab's intriguing series on Neuromarketing, The Game, continues and explores the power of nudges.

Teodora Miscov
Teodora Miscov 25 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize every dollar.

Stacey Danheiser
Stacey Danheiser 25 September 2017
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Facts and Statistics about YouTube in 2017 you didn't know

Facts and Statistics about YouTube in 2017 you didn't know

In 2017, anyone can be a filmmaker, because obtaining a camera has never been easier and with YouTube, your videos can reach billions of people in less than a day.  After only twelve years of existence YouTube has become the second largest website on the Internet and the second largest search engine currently available.

Chloe YANG
Chloe YANG 25 September 2017
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Why B2B Marketers Need To Implement Marketing Automation?

Why B2B Marketers Need To Implement Marketing Automation?

Marketing Automation is the latest buzzword in the business world. With everything getting automated right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face a number of challenges to achieve the desired results, one of them is to repeat the same marketing act or process every time they deal with their target audience. Marketing Automation is a software tool aimed at automating repetitive marketing actions such as emails, social media & other website actions.

Ileana Cruz
Ileana Cruz 25 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes square and probably contributing to the nation’s rising obesity problem since 1997 – the mighty Netflix.

Ben Hollom
Ben Hollom 25 September 2017
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