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Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Most online advertising today delivers a mediocre customer experience. However media companies are perfectly positioned to deliver the full customer experience from ad impression, landing page, site experience and retargeting.

Kresten Bergsøe
Kresten Bergsøe 24 February 2017
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How Marketers Can Weather the Storm of New Seasonal Shopping Trends

How Marketers Can Weather the Storm of New Seasonal Shopping Trends

Christmas is coming. Or, at least, it could be very soon. Last year, Selfridges Oxford Street launched its 2016 Christmas campaign in August. Black Friday, too, is creeping closer. Amazon launched its 2016 Black Friday sales two weeks early. And what’s with new events like Singles Day?

Tim Carter
Tim Carter 24 February 2017
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The Secret To Writing Addictive Email Content

The Secret To Writing Addictive Email Content

While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you.

Monica Montesa
Monica Montesa 24 February 2017
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Personalising Push Notifications: A Head Start To Your Mobile Marketing

Personalising Push Notifications: A Head Start To Your Mobile Marketing

Push notifications are a key part of any mobile marketing strategy. With push notifications companies can re-engage with customers outside of an app, assist with conversions and loyalty campaigns and deliver long time results.

Cait Power
Cait Power 24 February 2017
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Always On - Maximising Direct Response Social Activity

Always On - Maximising Direct Response Social Activity

A step-by-step guide to creating the most effective ‘always on’ campaign through paid social for advertisers, including insights on the best platforms to use from Facebook to Instagram; targeting, ad formats and key pointers to drive the customer right down the ‘conversion funnel’.

Lorette Nettar
Lorette Nettar 24 February 2017
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