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Digital Consumer View 2015 (Asia)
Marketers have long been trying to get a complete view of their consumers to better align their marketing efforts. With the advent of the Digital age, which has now evolved into what is now known as the Internet of Things, marketers are increasingly finding themselves grappling to truly understand consumer preferences and behavior when it comes to channels, devices and content.
Mobile device ownership has never been higher and this has redefined the way consumers shop, digest content and react to marketing efforts. When Google made the move in Q1 this year to favour mobile optimised sites for search rankings, the message was clear – mobile had really arrived, was here to stay and would continue to exert influence on all things marketing. Today, engagement with the digital consumer is no longer just about channels alone but would require a paradigm shift.
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