Reports

6 Best Practices for Influencer Marketing

Please login or register to download the report

7 January, 2015

6 Best Practices for Influencer Marketing

Sysomos

Influencer marketing isn’t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways to improve brand recognition, expand your customer base, and ultimately drive more sales. After all, word of mouth is the most trusted way for a potential customer to hear about your product.

What has changed is that social media has made word of mouth global and immediate. Someone talking positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform can have a powerful and far-reaching influence. That’s made building relationships with these online influencers more important than ever. In the 2013 Influencer Marketing Survey conducted by Sensei Marketing, 74% of respondents said they plan to deploy influencer marketing strategies during the next 12 months, and over half said they use influencer marketing as part of their campaigns.

Odds are influencer marketing is already part of your game plan. The ability it gives you to tap into a network trusted by consumers, turn fans into advocates, and generate both insights and leads makes it a necessary part of any marketing plan. The question is: how can you maximize your return on investment? Here are 6 best practices used by marketers to influence the influencers and produce real results.
 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
eBook: 7 Features You Need From Your CMS

eBook: 7 Features You Need From Your CMS

eZ
eZ
Read more
Report: Facebook Fanpage Trends - October 2016

Report: Facebook Fanpage Trends - October 2016

Sotrender
Sotrender
Read more
Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online
Bpm’online
Read more
Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Bpm’online
Bpm’online
Read more