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Driving ROI from Social Media Advertising
Social media has struggled to get the attention it deserves from board-level stakeholders who insist that you can’t generate ROI from social media. Consequently, social media advertising strategies at some of the world’s major brands remain very much in their infancy.
This whitepaper will show you how you can use social media as a profitable advertising platform. It will explain how to unlock key pieces of insight from your brand’s first-party data to reconnect with your existing customers and reach out to new audiences through social media advertising in ways that you simply cannot do with other forms of paid advertising.
Using real-life examples, we’ll demonstrate how you can generate an ROI from social ads and, crucially, how you can convince your board on the value of social media advertising.