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Marketing Gold: Connecting integrated multichannel marketing with business growth
As a marketer, what’s your buzz word or phrase of choice? Is it customer journey? Is it customer centricity? How about cross-channel conversations? There are so many possibilities for marketers to encapsulate the hottest trends in marketing, but only if they are implemented well. Successful keywords are marketing gold, and you have to dedicate yourself to finding them. If you do, you will be highly rewarded with measurable ROIs that will make your CEO sit up and take notice.
Customer engagement is quickly becoming more and more important to marketers these days. People are sick of automation and want to see a face behind a big-name company. So, engage with customers on every level: across markets, across channels. You can transform your marketing practices, and subsequently your whole business, with the right tools. Learn what to measure, assess your customers’ behavior, and drive more valuable traffic by creating new pathways for yourself as a marketer.
See which companies are using the best practices and translating their marketing concepts and strategies into reality and tangible ROIs.