Marketing Automation & Your CRM: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at our white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process. The white paper will cover:

• differences in the departmental focus, primary goals, and key features of each system
• the marketing benefits of integrating marketing automation and a CRM, including lead qualification, lead management, and targeted messaging
• the sales benefits of integration, including behavioral tracking, lead nurturing, and more
• a walk-through of the implementation process, from planning to optimizing your two systems