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AI-Driven Customer Experience (What it means for Financial Services)
Customer experience is the new battleground for financial services businesses. And it’s a ground that digital disruptors — unhindered by legacy technology — are excelling within.
Price, trust and brand alone are no longer considered the ultimate differentiators, as customer expectations continue to rise, and be driven by CX leaders such as Google, Amazon and Facebook; 31% of consumers would now consider purchasing banking services from these tech giants. As customers demand more from their financial services providers, businesses are increasingly turning to artificial intelligence (AI) as a means to keep pace.
This report follows a roundtable dinner with 30 experts from leading financial services organisations. We discussed:
- Harnessing the AI Opportunity
- Mitigating the risks
- Future applications of AI
Download this report to discover the outcome of these conversations....