Research Reports

The 12 Pillars of Email and Marketing Automation – Part 3

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24 March, 2017

The 12 Pillars of Email and Marketing Automation – Part 3

Digital Doughnut

By 2020, customers will manage 85% of their relationship without talking to a human, but what challenges do marketers face in delivering relevant experiences to consumers. This, the third and final report, focuses on the final four of 12 pillars, namely the pressure of content creation on teams, the danger of automation sounding impersonal, use of data and, finally the legal issues surrounding automation.

You will discover:

  • Why marketing automation can become the gift that keeps on giving.
  • How it can be used to improve the relevance of marketing communications rather than making them seem less personal.
  • Why the effective collection and use of data is a key ingredient in the recipe for marketing automation success.
  • What legal responsibilities around your customer data do you need to take when embarking on marketing automation.

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