Research Reports

Email Benchmarking Report 2017

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15 August, 2017

Email Benchmarking Report 2017

Digital Doughnut

Welcome to the first Digital Doughnut Email Benchmarking Report, produced in partnership with dotmailer. More than 1,500 marketers took part in this research, resulting in a comprehensive analysis of the email marketing environment.

The research covers topics including email maturity, objectives and metrics, budgets, personalisation, trends, and satisfaction with email service providers (ESPs).

Central to the 37-page report is a comparison between email leaders and the email mainstream, which helps marketers understand what differentiates good email marketing from average or mediocre use of the channel.

The report also contains sector-specific data that will help you to see how you stack up against others in your industry.

The report contains the following sections:

  • Email marketing maturity
  • Objectives and metrics
  • Budgets and ROI
  • Testing, personalisation and automation
  • Email marketing trends
  • Email service provider satisfaction

The report includes data specifically for the following categories of business (for selected questions).

  • Charity / Non-profit
  • Education
  • Financial Services and Insurance
  • Healthcare / Medical / Pharmaceutical
  • Manufacturing
  • Media and Entertainment
  • Retail
  • Travel, Leisure and Hospitality

As well as comprehensive documentation of the survey findings, the report also contains quotes from email marketers who were interviewed as part of this research, or who answered open-ended questions contained in the online survey that was live in May and June 2017.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

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