Research Reports

Inbound Marketing Survey 2013

Please login or register to download the report

9 February, 2016

Inbound Marketing Survey 2013

Digital Doughnut

Inbound marketing is usually defined as advertising a company by creating interesting content - for example blogs, video, white papers newsletters - and attracting attention to that content through SEO and social media marketing. It is seen as earning the attention of potential customers, as opposed to outbound marketing which attempts to buy that attention.

In order to asses how widely inbound marketing is being used, its effectiveness and the barriers to its further adoption, we carried out a survey in September 2013 of marketers and agencies. The survey attracted 723 responses from businesses of all sizes and sectors, from a wide variety of markets.
 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Research Reports

See all
The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
Read more
Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
Read more
Digital Leaders - How to build a digital business and thrive inside one

Digital Leaders - How to build a digital business and thrive inside one

Digital Doughnut
Digital Doughnut
Read more
Marketer’s Guide to Managed Hosting

Marketer’s Guide to Managed Hosting

Digital Doughnut
In partnership with
Wirehive
Read more
The 12 Pillars of Email and Marketing Automation – Part 3

The 12 Pillars of Email and Marketing Automation – Part 3

Digital Doughnut
In partnership with
Dotmailer
Read more