Research Reports

Digital Internationalisation Report

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10 March, 2016

Digital Internationalisation Report

Digital Doughnut

One of the key drivers for business growth is the opening of new, often international, markets. As businesses move into new regions the challenges of new languages and cultures can be a major barrier to success.

“Think Global – Act Local” has long been a mantra of the digitally enabled age. But the perception is that it is often easier said than done. With the major economies of the world climbing out of recession there is more international activity than ever before and we’re keen to understand how this is affecting our audiences and communities.

This report will help you understand how businesses around the world are looking at the opportunities and challenges faced in entering new markets. Did you know, for example, that although 67% of businesses claim internationalisation is a key part of their growth strategy, only 20% of businesses have all their current communications adapted for local culture or language.

This report is an invaluable guide for those business who are:

  • Looking at or responsible for opening new markets

  • Interested in how your business compares to others

  • Keen to understand the opportunities and barriers represented by local challenges

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