Research Reports

Data Management Platforms - Deciphered

Please login or register to download the report

3 December, 2015

Data Management Platforms - Deciphered

Digital Doughnut

Digital Doughnut Buyers Guide, in association with Adobe, will help you discover how a data management platform (or DMP) can enable you to tackle the data marketing challenges faced by marketers and publishers alike. It will enable you to discover why it is central to the collection, management, analysis and activation of data from across your business, and how it can drive marketing success across your organisation.

This buyers guide will enable you to ask suppliers the right questions when looking to procure a DMP for your business. Data Management and the rise of the DMP

  • What is a DMP?
  • How does a DMP sit within today’s business environment?
  • How does a DMP fit within your organisation?
  • What are the benefits of a DMP?
  • What are the most common uses of a DMP right now?
  • Is a DMP the right solution for you?
  • What should your DMP offer?
  • What does success look like?

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Research Reports

See all
The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
Read more
Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
Read more
Digital Leaders - How to build a digital business and thrive inside one

Digital Leaders - How to build a digital business and thrive inside one

Digital Doughnut
Digital Doughnut
Read more
Marketer’s Guide to Managed Hosting

Marketer’s Guide to Managed Hosting

Digital Doughnut
In partnership with
Wirehive
Read more
The 12 Pillars of Email and Marketing Automation – Part 3

The 12 Pillars of Email and Marketing Automation – Part 3

Digital Doughnut
In partnership with
Dotmailer
Read more