Data Management Platforms - Deciphered

Digital Doughnut Buyers Guide, in association with Adobe, will help you discover how a data management platform (or DMP) can enable you to tackle the data marketing challenges faced by marketers and publishers alike. It will enable you to discover why it is central to the collection, management, analysis and activation of data from across your business, and how it can drive marketing success across your organisation.

This buyers guide will enable you to ask suppliers the right questions when looking to procure a DMP for your business. Data Management and the rise of the DMP

• What is a DMP?
• How does a DMP sit within today’s business environment?
• How does a DMP fit within your organisation?
• What are the benefits of a DMP?
• What are the most common uses of a DMP right now?
• Is a DMP the right solution for you?
• What should your DMP offer?
• What does success look like?