Research Reports

Customer Experience - The Next Strategic Business Imperative

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10 March, 2016

Customer Experience - The Next Strategic Business Imperative

Digital Doughnut

In a multi-channel world, that has seen the number of touchpoints with consumers explode, the new business imperative is to deliver meaningful customer experiences across each and every channel - from online, mobile, email and social to in-store, sales and support.

But with an increasing choice of technology platforms and applications, together with more and more stakeholders involved, do you feel empowered to deliver exceptional customer experience?

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This report, in partnership with Innometrics will deliver you with valuable insights about how businesses are tackling customer experience that will:

  • Highlight the value that an exceptional customer experience can deliver for your business

  • Provide a framework to help develop and manage your organisation’s customer experience

  • Give you the ability to recognise the barriers faced in delivering an exceptional customer experience

  • Explore the tools that organisations are using to deliver and measure the customer experience

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