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Survey: State of the Mobile Industry 2016

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25 July, 2016

Survey: State of the Mobile Industry 2016

Open Mobile Media

Open Mobile Media have put together a survey of more than 700 mobile executives, both from consumer-facing brands and tech companies, to assess whether they are bullish or bearish about certain applications, platforms and technologies.

By checking out the survey results, you will get:

The latest low-down on what factors are impacting brands’ mobile strategy: What fills them with excitement and what’s stopping them from sleeping at night.

A focus on mobile marketing and advertising: Find out how mobile marketing fits into the whole organisation, the challenges they’re facing, and how they’re working to drive contextualised and personalised experiences.

A detailed breakdown of expected timescales for such technologies as wearables, mobile payments, smart cities/homes, connected TVs/cars, and many more.

Discover what has changed in the last 12 months with a comparative analysis from 2015 – understand how industry perceptions are changing over time, and why.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

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