Industry Focus Roundtable: Media & Publishing

Please login or register to download the report

9 June, 2016

Industry Focus Roundtable: Media & Publishing

Digital Doughnut

The media industry has seen vast change over the last decade as a result of the internet. Broadcasters, magazine, newspapers and book publishers have all put their content online for free, making a host of titles redundant. In the world of online media, where audiences are fragmented and advertising, now ‘accountable’, is increasingly under scrutiny, monetisation is the perennial challenge. The changing pace of technology and devices and its influence on user behaviour have also added to concerns. With so much to consider, those in the business need to really understand the issues and share best practice. 

This Adobe roundtable brought together experts from across the media industry – from traditional newspaper websites to book publishing; from public sector and commercial broadcasters to marketing and third party technology agencies. 

This report in partnership with Inford and Adknowledge identifies and discusses: 

  • How to monetise audiences in the face of free content and competition
  • Managing increasingly fragmented media across companies
  • Measurements and metrics
  • Audience insight and the value of engagement to advertising

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Industry Focus Roundtable: Pharmaceutical & Healthcare

Industry Focus Roundtable: Pharmaceutical & Healthcare

Digital Doughnut
Digital Doughnut
Read more
Industry Focus Roundtable: Financial Services

Industry Focus Roundtable: Financial Services

Digital Doughnut
Digital Doughnut
Read more
Industry Focus Roundtable: Entertainment

Industry Focus Roundtable: Entertainment

Digital Doughnut
Digital Doughnut
Read more
The Strategic Case For Social Media (Winning Over The Board)

The Strategic Case For Social Media (Winning Over The Board)

Digital Doughnut
In partnership with
Adobe
Read more