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Industry Focus Roundtable: Entertainment
With the ever-increasing number of digital channels available to brands today, there is a continual question mark over which channels are the ‘right’ ones for a company to invest in, and what are the best ways to optimise this investment once a decision has been made.
This report in partnership with Six Degrees Group, is based on a roundtable hosted by Digital Doughnut, at which invited representatives of client companies, suppliers and agencies to discuss the key issues facing the entertainment sector under Chatham House rules. Roundtable participants
discussed issues including the growth in social gaming and whether this trend offered brands opportunities to reach consumers, as well as how to measure ROI on digital spend, and creating content with a view to using it across multiple channels. Other issues discussed included the challenge of buying ad space across multiple channels and how to manage this efficiently, particularly within the complex mobile industry.