Retail Personalization Platforms: The Holy Grail of Meaningful Customer Experiences
Imagine this: you want to purchase a product, any product. What's the next likely thing you'd do? Check it out on the Internet to know what it's like, find out its features, price, in short— wrap your head around it, at your convenience. And you'll do all that not because you're an internet geek. You'll do that because it's the best and perhaps the easiest way to understand what you're buying, in the least amount of time, with zero assistance from any of your human counterparts.
20 April 2018