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CMS - A Critical Solution For Today's Ecommerce
At Hippo, we’ve seen extraordinary growth in the marriage of eCommerce and Web Content Management. One of the primary challenges of today’s eCommerce sites are that many are treated as a collection of store “pages” rather than as a collection of potential buying journeys. Many eCommerce sites are just static catalogs or ebrochures not “shopping assistants”.
This white paper will outline the top 6 trends that we see in how smart Ecommerce solutions are starting to utilize smart content management solutions in order to optimize sales and drive customer retention and upsell.