Google SERP Changes: Expectations and realities

What happened?

On 22nd February Google rolled out changes to remove the ads from the right hand side of the search engine results pages on desktop. It made this change on mobile and tablet in 2011 and has stated this will now bring parity across all devices. As part of the change Google may now also show four ads at the top of certain queries across all devices for what it refers to as ‘highly commercial’ queries. Google Shopping results will still be eligible to appear on the right hand side as they currently do.

Download this report to find out what we expected to see and what our data actually shows.