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The 2016 Marketing Technology Adoption Survey
Today’s consumers are firmly in charge of their buying journeys. Quite rightly, they have high expectations of how they want to be treated and spoken to.
Consequently, it’s vital for marketers to have technology in place that makes it fast and easy to deliver effective, timely and relevant marketing. Thus delivering return on investment.
Our experience has taught us that achieving this marketing ‘holy grail’ is easier said than done. So in early 2016, we conducted the 2016 Marketing Technology Adoption Survey, asking a sample 450 global marketers* about their pain points around marketing technology procurement and adoption.
Our survey uncovered a number of interesting findings that we are pleased to share in this report. A common theme was the continued importance of email and the increasing desire to use marketing automation, plus a shortage of time and resource. We believe the answer to both these questions lies in best-of-breed email marketing automation.