Reports

Guide: How to Hire Superstar Content Marketers

Please login or register to download the report

15 August, 2016

Guide: How to Hire Superstar Content Marketers

Contently

Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.

Their findings are not all that surprising. Content Marketing job listings have grown 350 percent since 2011. So, too, has investment in content marketing. In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP.

With content marketing on the rise, many organizations’ biggest challenge is finding the right talent to staff their team. Some, like Cisco, are hiring over 200 content marketers. Others, like Coca-Cola, take a more nimble approach, supplementing in-house staff with specialized freelancers. No matter your company’s size or strategy, this guide will help you hire the right folks. You’ll learn about:

  • The hiring trends top brand newsrooms are embracing
  • How to align your hiring plan with a strong content strategy
  • Best practices for scaling your team over time
  • What to look for in each role—from strategists to editors to multimedia talent
  • How to secure and allocate your content budget

Start building the content team of your dreams today. Download your free copy of “The CMO’s Guide to Hiring for Content”.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
eBook: 7 Features You Need From Your CMS

eBook: 7 Features You Need From Your CMS

eZ
eZ
Read more
Report: Facebook Fanpage Trends - October 2016

Report: Facebook Fanpage Trends - October 2016

Sotrender
Sotrender
Read more
Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online
Bpm’online
Read more
Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Bpm’online
Bpm’online
Read more