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Creative Director's Guide to Enterprise Digital Asset Management
Creative Directors who seek the best way to manage the flow, storage and delivery of digital assets confront a rapidly evolving landscape of digital asset management (DAM) systems and practices. No longer viewed as simple systems and processes for basic asset handling and archiving, DAM has expanded into the functional areas of digital workflow management, digital rights management, client portals, tight integration into leading enterprise systems and creative development tools, as well as specialized video asset handling.
This presents exciting new possibilities for Creative Directors, who see DAM’s potential to increase the quality and efficiency of their department’s work, improve workflow with the rest of their enterprise and, most importantly, make customers happy.