Reports

How a sophisticated lead scoring system drives value at every stage of the marketing funnel

Please login or register to download the report

10 November, 2016

How a sophisticated lead scoring system drives value at every stage of the marketing funnel

Bpm’online

An informative eBook on how to accelerate business growth through intelligent lead scoring and prioritization.

Precise lead scoring can increase lead-to-opportunity conversion rates up to 15%. However, only 32% of marketers use lead scoring effectively. So what are the principles of efficient lead scoring and prioritization?

Explore how to send truly qualified leads to sales, better align sales and marketing and ensure high revenue!

Key Findings:

  • How to implement effective lead management and achieve higher lead-to-sales conversion rates
  • Why automation plays a crucial role in transforming lead scoring into measurable business results
  • How important consistent monitoring and analysis of a lead management engine is

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
eBook: 7 Features You Need From Your CMS

eBook: 7 Features You Need From Your CMS

eZ
eZ
Read more
Report: Facebook Fanpage Trends - October 2016

Report: Facebook Fanpage Trends - October 2016

Sotrender
Sotrender
Read more
Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online
Bpm’online
Read more
Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Bpm’online
Bpm’online
Read more