Reports

Build Your Own Marketing Cloud

Please login or register to download the report

25 January, 2017

Build Your Own Marketing Cloud

Tealium

Find out how unifying your marketing technology stack with enterprise tag management can create new possibilities for customer engagement and success.

Marketing is at a tipping point—so close to leaping into the next exciting frontier, yet under constant danger of getting crushed under the weight of increasing complexity.

Report Excerpt
Technology is completely transforming how we think about modern marketing. Almost everything we do to acquire and convert customers now revolves around the use of some type of marketing application, whether it’s for social media, search engine marketing, retargeting, measurement, advertising, or more.

According to Scott Brinker, a leading authority on marketing technology (chiefmartec.com), there are more than 1,000 cloud-based digital marketing solutions. Depending on what is considered commercially significant, “My guess is that it’s probably closer to 2,000,” Brinker says.

Whatever the exact number, it’s clear that the use of technology in marketing is here to stay; they’re “entwined together forever,” as Forrester Research Analyst Sheryl Pattek put it in a recent blog post on how savvy CMOs must embrace their inner technology geek to thrive in today’s competitive landscape.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more
The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
Read more
General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more