Reports

Thinking Beyond, and Before, the Abandoned Cart

Please login or register to download the report

5 January, 2017

Thinking Beyond, and Before, the Abandoned Cart

Sitecore

How context-driven commerce drives revenues across lifelong customer relationships

Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.

Clearly, these financial dynamics are not sustainable, even for the largest, most established online retailers. Sitecore offers a fundamentally different approach to digital commerce. We call it context-driven commerce and it’s based on three key rules of conversion:

  1. Prospects engage with content that’s totally relevant to them at that exact point
  2. Engaged prospects convert into customers
  3. If you keep them engaged (i.e., when customers feel they’re getting a personalized, custom experience unique to them), companies and brands win customer loyalty

Download this white paper to understand how context-driven commerce works, how the Sitecore solution delivers context-driven commerce capabilities today, and the important business benefits that can be gained. It also includes an in-depth look at how a global beauty company shifted from a standalone web store to integrate commerce more organically into customers’ omnichannel experiences—a significant step toward the context-driven ideal.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Put the abandoned cart before the horse

Put the abandoned cart before the horse

dotmailer
dotmailer
Read more
6 Tried and Tested Conversion  Strategies for eCommerce Managers

6 Tried and Tested Conversion Strategies for eCommerce Managers

Trustpilot
Trustpilot
Read more
How To Make Trust Your Ultimate Brand Differentiator

How To Make Trust Your Ultimate Brand Differentiator

Trustpilot
Trustpilot
Read more
Online Commerce: Plotting A Course  To Personalization

Online Commerce: Plotting A Course To Personalization

Sitecore
Sitecore
Read more
Commerce - It’s Always Personal

Commerce - It’s Always Personal

Sitecore
Sitecore
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more