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The Power to Disrupt: How Marketers Are Turning Industries Upside Down

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5 January, 2017

The Power to Disrupt: How Marketers Are Turning Industries Upside Down

Sitecore

Disruptive technology has the power to change the way people do things, and forever alter a competitive landscape. For established companies, however, survival relies on self-disruption, because waiting to personalize content to visitors on their second visit will be too late.

From the white paper: "One thing is certain: pinpointing the right information to present at every interaction requires a complete customer picture, and the ability to adapt and respond immediately at every twist and turn of the customer journey."


In this new Sitecore white paper, you will see:

  • A prescription for disruption: disruption, defined
  • A disruptor in action: easyJet's story
  • The foundation for disruption with a unified, integrated platform

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