Reports

The Business Case For Context Marketing

Please login or register to download the report

19 April, 2017

The Business Case For Context Marketing

Sitecore

As customers, we’ve developed a demanding mindset. It’s no longer good enough for businesses to pepper us with catch-all messages. We expect marketing to meet our personal needs. That’s why it’s up to you as a marketer to deliver the experiences we want, at the right time, and on the devices we prefer.

For this, you need contextual information about your customers. You need to know all about their past and current interactions with you. You need to understand exactly where they are on their buying journeys, and what they’re trying to do right now. With this context, you’re in a position to offer useful, relevant, personal experiences, just when each person is most receptive.

It might seem a tall order, but delivering consistently relevant, contextual experiences to every one of your customers can be done —at scale—as long as you have the right marketing technology and systems in place. The question is: Will pivoting toward context marketing deliver long-term business value? We think it will.

In fact, we can prove it to you.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Context Marketing Workbook

Context Marketing Workbook

Sitecore
Sitecore
Read more
Marketing Automation Vendor Selection Pack

Marketing Automation Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
Read more
On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more
Expert ABM: A Guide to Selling the Value of ABM in your Organisation

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more

Latest reports

See all
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more
The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
Read more
General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more