Reports

The Business Case For Context Marketing

Please login or register to download the report

19 April, 2017

The Business Case For Context Marketing

Sitecore

As customers, we’ve developed a demanding mindset. It’s no longer good enough for businesses to pepper us with catch-all messages. We expect marketing to meet our personal needs. That’s why it’s up to you as a marketer to deliver the experiences we want, at the right time, and on the devices we prefer.

For this, you need contextual information about your customers. You need to know all about their past and current interactions with you. You need to understand exactly where they are on their buying journeys, and what they’re trying to do right now. With this context, you’re in a position to offer useful, relevant, personal experiences, just when each person is most receptive.

It might seem a tall order, but delivering consistently relevant, contextual experiences to every one of your customers can be done —at scale—as long as you have the right marketing technology and systems in place. The question is: Will pivoting toward context marketing deliver long-term business value? We think it will.

In fact, we can prove it to you.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
On Demand Webinar: How Consumers Use Reviews Today

On Demand Webinar: How Consumers Use Reviews Today

Trustpilot
Trustpilot
Read more
On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 1]

On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 1]

Trustpilot
Trustpilot
Read more
On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 2]

On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 2]

Trustpilot
Trustpilot
Read more
2017 EMEA Webinar Benchmarks Report

2017 EMEA Webinar Benchmarks Report

ON24
ON24
Read more
Five Ways Reviews Amplify  Your Marketing

Five Ways Reviews Amplify Your Marketing

Trustpilot
Trustpilot
Read more

Latest reports

See all
On Demand Webinar: How Consumers Use Reviews Today

On Demand Webinar: How Consumers Use Reviews Today

Trustpilot
Trustpilot
Read more
On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 1]

On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 1]

Trustpilot
Trustpilot
Read more
On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 2]

On Demand Webinar: 10 Ways Reviews Improve Your Marketing [Part 2]

Trustpilot
Trustpilot
Read more
2017 EMEA Webinar Benchmarks Report

2017 EMEA Webinar Benchmarks Report

ON24
ON24
Read more
Five Ways Reviews Amplify  Your Marketing

Five Ways Reviews Amplify Your Marketing

Trustpilot
Trustpilot
Read more