Reports

How to Keep pace with Mobile Consumer Expectations

Please login or register to download the report

5 January, 2017

How to Keep pace with Mobile Consumer Expectations

Sitecore

Vanson Bourne research reveals gap between what brands offer and what consumers want

Your customers are not sitting still. Our latest research found that they rely heavily on their mobile devices: 84% comparison shop on their phones before buying. More than 60% have a mobile device within reach at least 8 hours per day. Yet most brands tell us they're unable to deliver a seamless mobile experience.

We've captured the voices of 4,500 mobile consumers and 450 brands worldwide in our new research paper, “How to keep pace with mobile consumer expectations.” Download it now to understand how mobile users relate to their devices, their fast-paced environment, and your brand; and what you need to know to bridge the mobile gap. Data includes:
 

  • How consumers really use their devices—which ones, how often, for what
  • How their mobile buying habits are changing (Hint: More, more, more)
  • How basic factors such as convenience, security, and speed are key to a good mobile experience

One-third of consumers will abandon your brand after a lousy mobile experience. “How to keep pace with mobile consumer expectations” captures fresh insights into what a mobile brand must do to drive more interaction, higher purchasing, and deeper loyalty.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Report: Facebook Fanpage Trends UK - December 2016

Report: Facebook Fanpage Trends UK - December 2016

Sotrender
Sotrender
Read more
Email Campaign Planner - Q1 2017

Email Campaign Planner - Q1 2017

Ungapped
Ungapped
Read more
Report: Twitter Trends UK - December 2016

Report: Twitter Trends UK - December 2016

Sotrender
Sotrender
Read more
Thinking Beyond, and Before, the Abandoned Cart

Thinking Beyond, and Before, the Abandoned Cart

Sitecore
Sitecore
Read more
Best Practices for Highly Effective Websites

Best Practices for Highly Effective Websites

Sitecore
Sitecore
Read more