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Gartner’s Critical Capabilities for Web Content Management

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28 April, 2017

Gartner’s Critical Capabilities for Web Content Management

Gartner

Though WCM systems are the heart of your digital business strategy, not all vendors can support the breadth of capabilities that a long-term digital roadmap requires.

Gartner’s “Critical Capabilities for Web Content Management” report can help you take a strategic view to clarify what your business will require in three to five years’ time. That way, you ensure your chosen WCM not only meets near-term requirements but can also support a roadmap of evolving digital maturity. The report scores 19 systems for how well they meet leading‐edge requirements in five use cases:

  • Digital Marketing Effectiveness
  • Contextualization of Delivered Experiences
  • Digital Commerce
  • Digital Workplace Initiatives
  • Composite Content Applications

You can prioritize use cases according to your roadmap and goals, and use Gartner’s report to identify the WCM system that best matches your needs.

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