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The evolving dynamic between the CIO and CMO
This whitepaper provides insight on the changing roles of CIO and CMO, with tactics on how the roles can work together to create one, combined marketing strategy.
- Learn how companies are approaching the task of digital transformation
- Understand the ways the roles can work together to access the right data
- Gain insight into how to create a single customer view of their data
- Discover the most cost-effective way to enhance long-term brand engagement