Reports

The 12 Pillars of Email and Marketing Automation – Part 2

Please login or register to download the report

10 March, 2017

The 12 Pillars of Email and Marketing Automation – Part 2

dotmailer

There is no doubt that we are in an age of increasing automation in marketing. Over the last few years, survey after survey has indicated that well-planned automation has a huge impact in driving business revenues, and in delivering great customer experiences.

This second instalment in a three-part guide in partnership with dotmailer focuses on segmentation; lead nurturing; marketing automation and driving ecommerce revenues; and the skills required to be successful at marketing automation.

You will discover:

  • How to makes your email messages relevant and prevent over-messaging
  • Why email is an effective tool in developing effective lead nurturing campaigns for your business
  • How to drive acquisition and initial engagement via marketing automation
  • What changes do you need to make in your marketing teams to get the most out of automation

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
10 ways sales benefits from Marketing Automation

10 ways sales benefits from Marketing Automation

Act-On
Act-On
Read more
Decoupling Global Digital Marketing Services

Decoupling Global Digital Marketing Services

Lionbridge
Lionbridge
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
The 5 Most Common Digital Marketing Mistakes And How To Fix Them

The 5 Most Common Digital Marketing Mistakes And How To Fix Them

Act-On
Act-On
Read more
Choosing Marketing Automation: 2 must-haves that Predict Success

Choosing Marketing Automation: 2 must-haves that Predict Success

Act-On
Act-On
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more