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The 12 Pillars of Email and Marketing Automation – Part 2
There is no doubt that we are in an age of increasing automation in marketing. Over the last few years, survey after survey has indicated that well-planned automation has a huge impact in driving business revenues, and in delivering great customer experiences.
This second instalment in a three-part guide in partnership with dotmailer focuses on segmentation; lead nurturing; marketing automation and driving ecommerce revenues; and the skills required to be successful at marketing automation.
You will discover:
- How to makes your email messages relevant and prevent over-messaging
- Why email is an effective tool in developing effective lead nurturing campaigns for your business
- How to drive acquisition and initial engagement via marketing automation
- What changes do you need to make in your marketing teams to get the most out of automation