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The 12 Pillars of Email and Marketing Automation – Part 1
Email is still a core tool in the marketers’ armoury, which is no surprise as it consistently delivers some of the highest ROI compared to other channels.
This the first in a three-part series in partnership with dotmailer, focusing on the first four pillars of email and marketing automation success - email’s value, attitudes
to email, proving the channel’s ROI, and email personalisation.
You will discover:
- Why over two-thirds of marketers still see email as an important communication tool especially in a mobile first age
- How data and segmentation can be used to deliver great customer experiences that deliver results
- How to demonstrate ROI for your email campaigns
- How to get good at email personalisation