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The 12 Pillars of Email and Marketing Automation – Part 2

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10 March, 2017

The 12 Pillars of Email and Marketing Automation – Part 2

dotmailer

There is no doubt that we are in an age of increasing automation in marketing. Over the last few years, survey after survey has indicated that well-planned automation has a huge impact in driving business revenues, and in delivering great customer experiences.

This second instalment in a three-part guide in partnership with dotmailer focuses on segmentation; lead nurturing; marketing automation and driving ecommerce revenues; and the skills required to be successful at marketing automation.

You will discover:

  • How to makes your email messages relevant and prevent over-messaging
  • Why email is an effective tool in developing effective lead nurturing campaigns for your business
  • How to drive acquisition and initial engagement via marketing automation
  • What changes do you need to make in your marketing teams to get the most out of automation

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

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