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On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence
Marketers today struggle to connect 1:1 with customers and prospects – and nowhere is that more apparent than the B2B website. It’s a critical platform for engaging prospects, but 60% bounce after just one page.
Technology can help us, but not when it’s geared towards spamming people with impersonal messages. With Artificial Intelligence (AI), B2B marketers have finally found a way to turn data into meaningful insights, converting those insights into action – at scale.
Phil Hollrah and David Hsieh, SVP at Qubole, will discuss how Demandbase is integrating AI into website personalisation to optimize the customer experience.
In this webinar you will learn how:
- You can provide your website visitors with hyper-targeted content recommendations
- Qubole leveraged artificial intelligence to tackle website personalisation challenges
- Qubole overcame those challenges in a few weeks to accelerate the buying process