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Expert ABM: The B2B Marketers Guide To Account-Based Measurement
B2B measurement can be tricky. With all the data out there today, it can be difficult to measure and report on the right things. That’s why we’re devoting an entire eBook to the topic of measurement.
You’ll learn how to:
- Distinguish between leading and lagging indicators
- Identify key metrics
- Evaluate your performance across the entire sales and marketing funnel