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On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation
What does it take to get your organisation committed to account-based marketing? How do you get your CFO to approve the budget, get the sales organisation committed to a new level of coordination, and rally the rest of your organisation around the strategies, resources and focus necessary to drive ongoing ABM success?
In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organisation around account-based marketing. You will hear:
- Best practices from peers who have successfully “sold” a focus and investment in ABM internally
- Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment
- Common obstacles and objections to ABM, and how to overcome them