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Expert ABM: Aligning Sales and Marketing
As marketers, we’ve got used to this idea that Sales isn’t our friend. Sure sometimes, we may agree on a topic or closed deal, but most of the time, we’re just trying to avoid each other.
We all know that this kind of relationship isn’t healthy, but these days there are so many challenges for both teams, that we actually forget to find ways to come together.
In this eBook, we’ll show you that change is possible if you’re willing to shift your strategy. We’ll walk you through four key components:
- The target account list
- Metrics and goals
- Campaign development
- Technology considerations