Reports

Design-Led Firms Win The Business Advantage

Please login or register to download the report

16 February, 2017

Design-Led Firms Win The Business Advantage

Forrester

Adobe commissioned Forrester Consulting to explore the hypothesis that embedding design practices in digital CX strategy creates a tangible and measurable business advantage.

Today’s digitally empowered customers expect seamless experiences that allow them to interact with brands how they want, when they want, and where they want. These expectations are constantly evolving as consumers are exposed to new experiences and technologies, and customer experience (CX) competition for customers' attention is intensifying amid the continued proliferation of devices, displays, and interfaces.

This Forrestor study found that companies that embed design thinking in digital CX strategy — those that we classified as design led — achieve tangible business benefits. Moreover, we found that the more that design is embedded in digital CX strategy, the more these benefits are achieved.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Growth Hacking: Not Just for Startups

Growth Hacking: Not Just for Startups

Kentico
Kentico
Read more
How Digital Agencies Stay Successful

How Digital Agencies Stay Successful

Kentico
Kentico
Read more
The Knowledge Guide to Customer Loyalty Strategy

The Knowledge Guide to Customer Loyalty Strategy

Rare & Digital Doughnut
the Guide and Author
Read more
The Ultimate Guide to Website Personalization

The Ultimate Guide to Website Personalization

Progress
Progress
Read more
The State Of Digital Business

The State Of Digital Business

Progress
Progress
Read more

Latest reports

See all
Growth Hacking: Not Just for Startups

Growth Hacking: Not Just for Startups

Kentico
Kentico
Read more
How Digital Agencies Stay Successful

How Digital Agencies Stay Successful

Kentico
Kentico
Read more
The Knowledge Guide to Customer Loyalty Strategy

The Knowledge Guide to Customer Loyalty Strategy

Rare & Digital Doughnut
the Guide and Author
Read more
The Ultimate Guide to Website Personalization

The Ultimate Guide to Website Personalization

Progress
Progress
Read more
The State Of Digital Business

The State Of Digital Business

Progress
Progress
Read more