Reports

Choosing Marketing Automation: 2 must-haves that Predict Success

Please login or register to download the report

25 April, 2017

Choosing Marketing Automation: 2 must-haves that Predict Success

Act-On

Evaluating marketing automation can be a daunting task. With so many vendors emphasizing their features are the ones that matter and so many options from which to choose, how do you really know what’s most important?

After nearly 10 years helping more than 5,000 organizations worldwide leverage marketing automation to more quickly grow their businesses, we’ve identified the two must-haves that—above all—drive success for any marketing automation implementation: time to value (TTV) and ease of use.

Read this eBook to learn:

  • Why these are the two must-haves for marketing automation success
  • How top MA vendors rank against the two must-haves
  • Why Act-On ranks highest for combined time to value and ease of use scores

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
10 ways sales benefits from Marketing Automation

10 ways sales benefits from Marketing Automation

Act-On
Act-On
Read more
Decoupling Global Digital Marketing Services

Decoupling Global Digital Marketing Services

Lionbridge
Lionbridge
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
The 5 Most Common Digital Marketing Mistakes And How To Fix Them

The 5 Most Common Digital Marketing Mistakes And How To Fix Them

Act-On
Act-On
Read more
The 12 Pillars of Email and Marketing Automation – Part 2

The 12 Pillars of Email and Marketing Automation – Part 2

dotmailer
In partnership with
dotmailer
Read more

Latest reports

See all
Contently Quarterly: The Tech Issue

Contently Quarterly: The Tech Issue

Contently
Contently
Read more
How to connect content and e-commerce

How to connect content and e-commerce

Magnolia
Magnolia
Read more
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more