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Nine ways your WCM platform enables customer experience management

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16 September, 2016

Nine ways your WCM platform enables customer experience management

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Our white paper “Nine ways your WCM platform enables customer experience management” outlines the must-have functionality to look for in a content management system so you’re able to deliver customer experiences with agility and precision. It explains the evolving definition of “web content management” and charts nine key capabilities to investigate.
You’ll learn:

  • Why a seamless omnichannel customer experience depends on a WCM system that separates content management from content presentation.
  • How engagement analytics deliver the insight that web metrics don’t.
  • How critically important a strong partner ecosystem is to WCM integration with your other marketing systems.

Don’t make the mistake of investing in a content management system that prevents you from managing the entire customer experience effectively. Because not all WCM systems are created equal. If you choose the wrong one, you risk being left behind in the race to deliver relevant, contextual customer experiences across all channels in real time. But choose the right one, and, according to Forrester, you grow revenue. (A Forrester report found “a clear correlation between superior customer experience and superior revenue growth.)

Invest in the right WCM system—download “Nine ways your WCM platform enables customer experience management” today.

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