Reports

Context Marketing For Dummies

Please login or register to download the report

16 September, 2016

Context Marketing For Dummies

Sitecore

The classic marketing approach of impersonalized targeting to demographic segments doesn’t work anymore. One size does not fit all. Customers want helpful information anytime, anyplace, with minimal friction—and they expect your interaction with them to acknowledge their current needs and history with your brand. Sloppy, impersonal marketing is a recipe for failure.

When brands rely on a disconnected jumble of marketing tools, they can only deliver a disjointed experience to relative strangers. Let “Context Marketing For Dummies” show you how to:

  • Understand your digital customer, from the technology that enables their new behaviors and expectations to what’s required from platforms that reach them.
  • Master modern marketing techniques around journey mapping, personalization, omnichannel automation, analytics, content management, and more.
  • Identify the 10 do's and don'ts for investing in context marketing technology.

Stop talking to—or shouting at—your customers and start having contextual conversations with them. Learn how leading marketers are delivering personal, low-friction experiences—anytime, anyplace.

Download your copy of the ebook today.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
How Mobile Leaders Connect with Customers in Context

How Mobile Leaders Connect with Customers in Context

Sitecore
Sitecore
Read more
Welcome to the Era of Context Marketing

Welcome to the Era of Context Marketing

Sitecore
Sitecore
Read more
How To Create Personalized Web Experiences

How To Create Personalized Web Experiences

Magnolia
Magnolia
Read more
7 Lessons from visionary Context Marketers

7 Lessons from visionary Context Marketers

Sitecore
Sitecore
Read more
8.1 Experience Platform - Know every customer. Shape every experience

8.1 Experience Platform - Know every customer. Shape every experience

Sitecore
Sitecore
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more