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Social Media Challenges For Agencies
Digital marketing agencies sometimes manage huge numbers of accounts across various social media channels, both for themselves and their clients. If only all clients were alike, at least that would reduce some of the workload. Some want an agency to manage the entire process, others only part of it. This can make social media management (SMM) overly complex, time-consuming, error prone and requiring numerous task-specific tools. This complexity can be detrimental to the agency-client relationship.
Almost all surveys or reports you read agree on the key challenges faced by social media marketing agencies - regardless of their size. These range from proving ROI to budgeting and staffing.
Download this guide to better understand how social media management technology can assist with:
- Varying client needs
- Measuring ROI
- Staffing Issues