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Discover Digital Marketing’s  Best-Kept Secret – Email Branding

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13 September, 2016

Discover Digital Marketing’s Best-Kept Secret – Email Branding

Rocketseed

A huge 92% of companies still put email at the centre of their marketing campaigns despite having to work extremely hard for a decent return. Industry experts show that average bulkmail open rates are around 20% with click through rates as low as 1-3%, it’s bleak reading. It’s hard to believe that email branding can deliver open rates of 99%.

But it does.

Here’s the really cool thing about email branding - it’s all about human-to-human, one-to-one, and personal communication. No data opt-in required. Cool huh? It’s just everyday email. Everyday email that is branded, interactive, tracked, customised and 100% relevant to the recipient.

In the UK alone the average employee sends 1,000 emails a month. That’s all communication to customers and suppliers with incorrect or no branding at all. In a company of a 1,000 employees that’s a million emails a month with just text. Imagine the opportunities.

Email branding just opened up a whole new marketing channel.

 

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