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The Performance Marketing Guide 2016

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1 August, 2016

The Performance Marketing Guide 2016

PerformanceIN

PerformanceIN’s annual Performance Marketing Guide is back for a fifth year running and all set to offer a state of play for measurable marketing channels.

Sponsored by Affiliate Window, this year’s edition offers a rundown and campaign-building tips for marketers working across a range of disciplines. The resulting Guide should be of great benefit to companies looking to build and monetise their audiences through a series of cost-effective methods.

Over 100 pages of expertly crafted content shine a light on channels including:

  • Affiliate marketing
  • Content marketing
  • Attribution
  • Paid social
  • Email and marketing automation
  • Programmatic
  • Behavioural marketing
  • Search marketing (paid)
  • Data and analytics
  • Video
  • Voucher and incentive strategy
  • Lead generation
  • Mobile
  • Online to offline
  • Proximity marketing

The sections are produced by an expert in each respective field, making this year’s resource a vital supplement for any marketer wanting to get the lowdown on today’s performance ecosystem.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

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