Reports

Instagram Intelligence Report

Please login or register to download the report

10 March, 2015

Instagram Intelligence Report

Olapic

Defying Gravity

Facebook’s News Feed algorithm restricts the organic reach of content on the
platform, and is particularly punishing for brands with large followings (500K+).5 In
contrast, Instagram communities defy gravity, with no negative correlation between
a brand’s follower count and engagement rate. Whereas traditional “win” metrics
on Facebook backfired, spurring brands to build enormous communities that
later diminished platform ROI, brands on Instagram have a window of opportunity
in which first movers are printing equity. Shrewd marketers will focus resources
on testing high-quality content types, versus acquiring followers, conscious of
Facebook’s demonstrated willingness to erect a paywall between brands and their
communities…overnight.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Design-Led Firms Win The Business Advantage

Design-Led Firms Win The Business Advantage

Forrester
In partnership with
Adobe Stock
Read more
The Magic of Multi-Channel  Customer Marketing

The Magic of Multi-Channel Customer Marketing

Optimove
Optimove
Read more
Linkbait User Guide

Linkbait User Guide

Digital Doughnut
In partnership with
Lets Learn Digital
Read more
Quora Marketing Guide

Quora Marketing Guide

Digital Doughnut
In partnership with
David Reilly - Lets Learn Digital
Read more
Insider's Guide To eCommerce Success

Insider's Guide To eCommerce Success

Netcel
Netcel
Read more

Latest reports

See all
The Digital Customer Journey: 28 Highly Effective Touchpoints for Feedback

The Digital Customer Journey: 28 Highly Effective Touchpoints for Feedback

Medallia
Medallia
Read more
The Ultimate Customer Experience Planning Guide

The Ultimate Customer Experience Planning Guide

Medallia
Medallia
Read more
The 2017 Voice of Customer Toolkit - Part 1: Planning Your VOC Program

The 2017 Voice of Customer Toolkit - Part 1: Planning Your VOC Program

Medallia
Medallia
Read more
The 2017 Voice of Customer Toolkit - Part 2: Customer Engagement

The 2017 Voice of Customer Toolkit - Part 2: Customer Engagement

Medallia
Medallia
Read more
The 2017 Voice of Customer Toolkit - Datasheet

The 2017 Voice of Customer Toolkit - Datasheet

Medallia
Medallia
Read more