Reports

Case Study: Magnum Ice Cream

Please login or register to download the report

13 July, 2016

Case Study: Magnum Ice Cream

Olapic

Magnum Ice Cream partnered with Olapic to create Facebook Ads with user-generated content collected from the hashtag, #MagnumLDN being promoted at the brand’s pop-up “Pleasure Store” in London. The top performing photos were consumer-generated, performed better than brand creative, and reached 67% of the target audience compared to only brand creative which only reached 44%.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Report: Facebook Fanpage Trends UK - December 2016

Report: Facebook Fanpage Trends UK - December 2016

Sotrender
Sotrender
Read more
Email Campaign Planner - Q1 2017

Email Campaign Planner - Q1 2017

Ungapped
Ungapped
Read more
Report: Twitter Trends UK - December 2016

Report: Twitter Trends UK - December 2016

Sotrender
Sotrender
Read more
How to Keep pace with Mobile Consumer Expectations

How to Keep pace with Mobile Consumer Expectations

Sitecore
Sitecore
Read more
Thinking Beyond, and Before, the Abandoned Cart

Thinking Beyond, and Before, the Abandoned Cart

Sitecore
Sitecore
Read more