Reports

Creating The Perfect Donation Experience

Please login or register to download the report

19 January, 2012

Creating The Perfect Donation Experience

Bertie Bosrédon

Most charities are taking donations through their website, but the journey is neither engaging, nor inspirational; the experience still feels too similar to buying travel insurance. Too many organisations prioritise full data collection over income. This report shows that the drop out rate during a donation journey is not dissimilar to online shop baskets. Surely, we can build more engaging journeys. The practical advice given in this report should help you to increase income and establish a meaningful engagement between your supporters and your organisation. It may also help your organisation to think (more seriously) about your digital engagement strategy.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more

Latest reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
Read more