Reports

Creating The Perfect Donation Experience

Please login or register to download the report

19 January, 2012

Creating The Perfect Donation Experience

Bertie Bosrédon

Most charities are taking donations through their website, but the journey is neither engaging, nor inspirational; the experience still feels too similar to buying travel insurance. Too many organisations prioritise full data collection over income. This report shows that the drop out rate during a donation journey is not dissimilar to online shop baskets. Surely, we can build more engaging journeys. The practical advice given in this report should help you to increase income and establish a meaningful engagement between your supporters and your organisation. It may also help your organisation to think (more seriously) about your digital engagement strategy.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Marketing Automation Vendor Selection Pack

Marketing Automation Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
Read more
On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more
Expert ABM: A Guide to Selling the Value of ABM in your Organisation

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more
Expert ABM: Insights for the B2B Marketer

Expert ABM: Insights for the B2B Marketer

DemandBase
DemandBase
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more