Reports

Case Study: Making the Financial Industry Engaging to People

Please login or register to download the report

7 June, 2015

Case Study: Making the Financial Industry Engaging to People

Rowan Heasley

Marketing communications in the financial industry is a continuous challenge because of the interconnection of four industry specific dynamics:

• The conservative nature of the financial industry
• The importance of trust and relationships in financial transactions
• The ever increasing watchful eye of the regulators and policy makers
• The lingering distrust of financial institutions caused by the aftermath of the financial crisis.

These pressure points create a unique and challenging marketing environment to communication professionals where they are challenged to be creative and engaging but are traditionally not able to do so. In order to continue to market their products successfully, financial institutions need to avoid the complexity and jargonthat often comes with their services. 

If the financial industry can engage better with their audiences they will see improved outcomes for consumers as clear information will lead to better financial choices and this will be reflected into higher sales, retention and profitability.

Engaging with consumers resonates, and increases the value that they place on the financial institutions offering.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more
Uncovering Customer Intent When Creating Digital Financial Products

Uncovering Customer Intent When Creating Digital Financial Products

383
383
Read more
Intelligence Report: Online Consumer Finance

Intelligence Report: Online Consumer Finance

Stickyeyes
Stickeyes
Read more

Latest reports

See all
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more
The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
Read more
General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more