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The Sophisticated Marketer's Guide To Thought Leadership
Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.
It’s especially important in B2B because of the complexity and length of the decision-making process and the large number of people involved. There’s lots of buzz around thought leadership, but it’s very often a misused and misunderstood term. That’s why we created The Sophisticated Marketer’s Guide to Thought Leadership.